There is a particular satisfaction in seeing a snack brand stop flirting with “coming soon” and actually show up on shelves. This fall, Khloud, the functional snack brand co-founded by Khloé Kardashian, officially launches across Canada, marking its first expansion outside the United States.
Beginning September 9, Canadians can find Khloud’s signature protein popcorn at Costco, Walmart, Circle K and Loblaws, with Starbucks Canada joining the rollout later this month. For a country increasingly interested in wellness, convenience and better-for-you choices, Khloud’s arrival feels like more than another snack launch.
A Snack Built for Busy Lives Without Compromise
Khloud was created around a simple idea: you shouldn’t have to choose between great taste and functional nutrition.
In a market crowded with protein bars, shakes and powders, Khloud takes a different route with popcorn designed to feel indulgent while fitting into a more functional lifestyle. The brand describes its popcorn as gluten-free, non-GMO and free of seed oils, with an emphasis on real ingredients and flavour.
It is the kind of snack designed for modern routines, from school drop-offs and office days to gym bags, road trips and everything in between.
For Khloé Kardashian, Canada was a natural next step for the brand, with consumers increasingly looking for convenient snacks that combine taste with ingredients they can feel good about.
Two Flavours, Five Major Retailers, One Big Debut
Khloud enters the Canadian market with two flavours: White Cheddar and Sweet & Salty Kettle Corn.
- Costco — Exclusive 12 oz White Cheddar bag — $13.99 CAD
- Walmart — Single-serve bags in both flavours — $3.48 CAD
- Circle K — Single-serve bags — $3.99 CAD
- Loblaws — Single-serve bags — $3.49 CAD
- Starbucks Canada — Single-serve bags launching at checkout toward the end of September
The strategy is straightforward: make the product available across the places Canadians already shop. Costco brings the stock-up shopper, Walmart offers broad everyday access, Loblaws reaches the grocery run, while Circle K puts Khloud firmly into the grab-and-go category. Starbucks adds another lifestyle-driven point of discovery.
Why Khloud Matters in 2026
The functional food category continues to evolve as consumers become increasingly conscious of ingredients, nutrition and convenience. Khloud arrives at the intersection of those trends, positioning protein-powered snacking alongside flavour and accessibility.
But there is another element to the launch that is difficult to ignore: celebrity-backed brands are becoming increasingly focused on product substance.
Khloé Kardashian’s involvement gives Khloud immediate cultural visibility, but the product itself is designed to stand on its own as a functional snack. That combination of celebrity reach, wellness positioning and mainstream retail distribution gives Khloud a considerably larger runway than a typical new snack launch.
From the Pantry to the Checkout Line
One of the most interesting aspects of Khloud’s Canadian debut is the breadth of its distribution. Rather than beginning with a small regional rollout, the brand is entering several major retail environments at once.
That means Khloud can become part of different everyday routines: a larger bag picked up during a Costco trip, a single-serve snack from Walmart or Loblaws, an impulse purchase at Circle K, or eventually a grab-and-go option alongside a Starbucks run.
For a new international market, that accessibility could prove just as important as the product itself.
A New Era of Better-for-You Snacking
With protein popcorn, protein chips and Khloud Plus already part of the brand’s broader product direction, Khloud appears to be building more than a single snack. The ambition is to create a portfolio around the modern consumer who wants convenience without giving up flavour or functional benefits.
Canada is the brand’s first market outside the United States, making this launch an important test of how Khloud’s wellness-focused positioning translates to a new audience.
Editor’s Take
Khloud’s arrival is more than a celebrity-backed snack launch. It reflects where wellness culture is heading: toward products that are convenient enough for everyday life while still delivering something beyond traditional snacking.
With two flavours, five major retail partners and Khloé Kardashian at the centre of its story, Khloud is entering Canada with considerable momentum. Whether it becomes a pantry staple remains to be seen, but one thing is clear: Canadians will have plenty of opportunities to decide for themselves.
