The Croisette has its own light, a flattering sort of cinema glow that makes even neutrals feel like a choice. This year, Pomellato High Jewelry answered that light with color that does not ask permission. Behind the scenes in Cannes, Brand Ambassador Hande Erçel wears the Gemme Superlative necklace, a riot of saturated gemstones and warm brown diamonds that reads less like adornment and more like mood.
Pomellato has always understood that elegance should have a pulse. Not the obedient kind, but the kind that is a little loud on purpose, the kind you notice from across a terrace before you even see the face. On the Croisette, it is a welcome disruption, especially amid the predictable parade of ice white stones and safe sparkle.
Pomellato High Jewelry, Cannes Edition
There is something almost mischievous about watching Pomellato High Jewelry in motion. A necklace like Gemme Superlative does not sit still. It catches the sun, then the flash, then the softer buffet of evening light as the day slides from press calls to dinners. The brown diamonds are the quiet genius here, not as an accent but as a tonal anchor, adding a caramel smokiness that makes the brighter stones feel richer and less sugary.
It is the difference between a glass of simple syrup and a well made cocktail. Pomellato knows how to mix.
The Gemme Superlative necklace up close
If you have followed the brand for any length of time, you know Pomellato’s signature is not restraint, it is conviction. The Gemme Superlative necklace takes that instinct and sharpens it. Color is not sprinkled on top. It is engineered into the silhouette, a deliberate composition that looks modern because it is unafraid of saturation.
That is why it photographs so well in Cannes. Not because it is loud, but because it has structure. Even in candid moments, it reads as intentional, like a line of lipstick applied in the back of a car and somehow still perfect.
A celebration of color on the Croisette
The phrase is repeated every year, but rarely does it feel earned. This time, it does. Cannes can be monochrome when everyone is dressing for the same handful of camera angles. Pomellato’s palette cuts through that sameness with a very Italian idea of glamour, sensual, a bit irreverent, and deeply tactile.
In the better moments, high jewelry should feel like a private pleasure that happens to be public. Watching Hande Erçel between takes, the necklace does not wear her. It simply insists on being part of the story, like a soundtrack you cannot shake for days.
Why brown diamonds feel right now
Brown diamonds have a particular seduction. They do not perform innocence. They bring depth, and a shade of intimacy, especially in warm light. On the Croisette, where everything can lean theatrical, that grounded warmth reads as sophisticated rather than severe. It also suits Pomellato’s broader aesthetic, jewelry that has the confidence of fine materials without the stiffness of ceremony.
For readers who keep a close eye on the red carpet’s jewelry politics, this matters. Choosing brown diamonds and an unapologetic spectrum of gemstones is a quietly pointed move. It says taste does not have to obey traditions that no longer feel honest.
Pomellato’s bold elegance, from backstage to boulevard
The magic in these Cannes moments is the in between. Not the step and repeat, but the small pause before it. A hand checking a clasp. A stylist smoothing fabric. A glance in a mirror that tells you whether the look is working as a whole. With Pomellato High Jewelry, the result is a kind of bold elegance that feels lived in, which is to say, believable.
If you want the official details, the brand’s world is best entered through Pomellato itself. For Cannes context, the wider festival calendar sits with Festival de Cannes. And if you are tracking how jewelry houses are dressing the Croisette, the ongoing conversation around red carpet fashion remains most vivid in outlets like Vogue.
In a town built on projection, Pomellato’s high jewelry does something refreshingly direct. It shows you the color, the craft, the attitude. Then it moves on.
Photo Credits
Cover image courtesy of their respective owners. Additional images courtesy of their respective owners.
